Director, Communications

The role

This role leads communications for Yerba Madre, setting its brand voice and building a multi-channel communications strategy. The director manages media relations, storytelling, internal communications and crisis planning, working with Marketing and the Impact team.

What you will do

• Develop and steward a distinctive brand voice across all platforms
• Design and run long-term outreach campaigns to build brand recognition and loyalty
• Manage media relations and build contacts with media, influencers and community leaders
• Lead corporate, internal and crisis communications, including preemptive crisis planning
• Establish organizational messages and internal communications strategy with senior managers and the CEO
• Track engagement across platforms and make data-driven decisions
• Oversee content production and distribution across digital, video, audio and print channels
• Create the communications budget and ensure compliance
• Lead, mentor and train a diverse communications team
• Partner with Marketing to build brand awareness and product understanding

Required qualifications

• MBA or advanced degree in communications, Marketing or a related field
• 10+ years of communications experience showing increasing role and responsibility
• 5+ years of experience working for a well-known brand in the food and/or beverage industry
• Previous involvement with impactful cause and mission-based marketing campaigns
• Extensive list of media contacts
• Awareness of and proficiency with communications technologies
• Track record as a strong manager and mentor
• Experience developing disruptive communication plans
• Strong verbal and written communication skills and ability to work cross-functionally, including with shareholders and board members
• May sit or stand at a computer for many hours and use a keyboard heavily

Benefits

• Competitive benefits package
• Comprehensive medical, dental and vision plans
• Employee life and disability insurance
• Mental health benefits
• Paid medical leave
• Paid company holidays
• Paid time off
• Opportunities for career growth and advancement

Before you apply

• Pay listed is an estimate; actual pay may vary by experience, education, training, critical skills and business considerations
• Employer is an equal-opportunity employer and considers applicants with a criminal history under the CA Fair Chance Initiative for Hiring Ordinance

About the company

Yerba Madre, formerly Guayakí Yerba Mate, is a nearly 30-year pioneer of regenerative yerba mate and a B Corp. It sources organic yerba mate from family farmers and Indigenous communities in Argentina, Brazil and Paraguay.