Product Marketing Director

The role

Lead go-to-market strategy for one of Yext's product pillars. Own positioning, messaging, pricing, launches and sales enablement, working across Product, Marketing, Sales and Customer Success.

What you will do

• Define and execute GTM strategy for a set of Yext products
• Own positioning, messaging, pricing and enablement for new GTM motions
• Lead product launches end to end
• Partner with Demand Generation and Field Marketing on integrated campaigns
• Own customer, competitive and market insights for your product area
• Translate insights into roadmap priorities with Product
• Develop sales enablement content and training for Sales, CS and Channel teams
• Collaborate with reseller and agency partners on indirect channel growth
• Support customer advocacy through case studies and success stories
• Help raise the bar across the Product Marketing team

Required qualifications

• 12+ years of B2B SaaS product marketing experience, ideally in martech
• Commercially savvy, able to connect market insight to roadmap and revenue
• Proven ability to bring products to market and drive adoption
• Exceptional storytelling and communication skills
• Experience shaping pricing, packaging or GTM motions for new products or segments
• Strong cross-functional collaboration across Product, Sales, Marketing and Customer Success
• Analytical mindset, turning data into strategy
• Experience building sales enablement materials for direct and indirect channels
• Self-starter with high ownership and a bias toward action

Benefits

• Medical, dental and vision benefits
• Life insurance
• Short-term and long-term disability
• 401(k) retirement plan
• Vacation and sick leave
• Possible eligibility for variable pay programs

About the company

Yext is an enterprise agentic marketing platform that helps brands manage and optimize visibility across AI and traditional search. It serves thousands of brands and partners in financial services, healthcare, retail, hospitality and food.