Senior Product Marketing Manager

The role

You will own product positioning and messaging for Yoodli, an AI platform for human skills. You will lead go-to-market and launch work with Product, Sales and Customer Success.

What you will do

• Define and evolve product positioning, value propositions and messaging frameworks across buyer personas.
• Design and execute go-to-market and launch strategies for new features, solutions and partnerships.
• Conduct market research, customer interviews and competitive analysis.
• Map user journeys to strengthen positioning and product-market fit.
• Create and maintain AI-assisted repositories of personas, objections, use cases and competitive insights.
• Own product marketing collateral, including decks, one-pagers, videos, messaging guides and FAQs.
• Work with the design team and translate product features into creative briefs.
• Coach the go-to-market organization on how to win.
• Use pipeline data, win/loss analysis and customer research to guide strategic decisions.

Required qualifications

• 8+ years of product marketing experience in B2B SaaS.
• Track record of owning positioning and go-to-market strategy for complex products in competitive markets.
• Demonstrated success leading product launches from strategy through execution.
• Expert-level messaging and storytelling skills.
• Deep experience developing sales enablement assets and enabling revenue teams.
• Strong analytical foundation using pipeline data, win/loss analysis and customer research.
• Modern approach to the craft, using AI tools and workflows for research synthesis and messaging iteration.
• Experience in a high-growth startup environment.
• Collaborative leadership style, influencing cross-functional teams without direct authority.

Benefits

• Equity opportunities.
• Health, dental and vision insurance.
• 401k plans.
• Flexible PTO.
• Free lunches at the office.

Before you apply

• The posting does not describe visa sponsorship.

About the company

Yoodli helps people get measurably better in their careers, with an AI platform for human skills used by customers including Google, Databricks and Snowflake. The company has raised over $60M and is headquartered in Seattle.