Yoodliinc
VP of Marketing
Seattle, WA (hybrid) or West Coast based (remote). Posted a month ago
The role
Lead and scale Yoodli's marketing function as a member of the executive team, reporting to the CEO and attending board meetings. Own pipeline generation, positioning, brand, customer and partner marketing, and a team of four.
What you will do
- Own pipeline generation across paid, organic, partner, events and outbound support
- Stand up marketing ops, attribution and reporting, and partner with Sales and RevOps on revenue
- Lead product marketing and positioning, including the AI Platform for Human Skills shift
- Lead press, analyst relations, social and thought leadership
- Build customer marketing and advocacy into a repeatable growth asset
- Build partner marketing with the existing ecosystem
- Lead, develop and hire a team of four across events, product marketing, growth and press/social
- Communicate marketing strategy and performance to the CEO, leadership team and board
- Propose and run bold experiments, scaling what works and cutting what doesn't
Required qualifications
- Led marketing as an executive reporting to a CEO, or was a senior marketing leader, in B2B SaaS scaling through growth up to $100M ARR
- Built a marketing measurement model a CFO and board trusted
- Set a marketing vision a company rallied behind
- Run the full marketing function across demand gen, product marketing, brand, partner and customer marketing, and marketing ops
- Communicate well with executives and boards
- Build with AI-native tools and ship without waiting on engineering
- Lead people and develop and hire a team
Benefits
- Healthcare
- Dental
- Vision
- 401k
- Flexible PTO
- High-impact, mission-driven work with direct customer feedback loops
- Work with a humble, driven, deeply collaborative team
- A product you'll use every week
Before you apply
- Experience scaling a B2B SaaS company through growth up to $100M ARR is described as required
About the company
Yoodli is an AI platform that helps people build human skills such as communication, sales and interviewing, and has raised over $60M. Its customers include Google, Databricks and Snowflake.