Senior Marketing Manager

The role

Lead marketing across the APAC region for Yotpo. Develop the regional strategy and deliver campaigns, events, and partner programmes that generate demand and qualified pipeline.

What you will do

• Own the APAC marketing strategy and targets.
• Work closely with Sales to drive pipeline and follow up on marketing-generated opportunities.
• Run integrated demand-generation campaigns with global teams.
• Plan and deliver regional events, including executive dinners, roundtables, and trade shows.
• Build partner marketing programmes with technology partners, agencies, and platforms.
• Develop customer stories, case studies, and webinars with Customer Success and Sales.
• Manage campaigns end to end across regional and global stakeholders.
• Track and improve performance using registrations, MQLs, pipeline, ACV, and ROI.
• Know Yotpo's products, customers, competitors, and regional market dynamics.

Required qualifications

• 4+ years of B2B marketing experience, ideally in SaaS, technology, or ecommerce.
• Experience building and executing regional, field, or demand-generation strategies.
• A track record of delivering successful events, from intimate executive experiences to large industry conferences.
• Experience developing co-marketing programmes with strategic partners, agencies, or platforms.
• Understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
• Hands-on HubSpot experience, including email, segmentation, automation, and campaign management.
• Strong project management skills and experience managing competing priorities across global teams.
• Familiarity with Salesforce and the broader marketing technology ecosystem.
• Confidence using performance data to evaluate programmes and make investment decisions.
• Willingness to travel across APAC.
• Current authorisation to work in Australia.

Benefits

• A monthly wellness budget (minimum of $400).
• 25 days off each year in addition to holidays.
• Individualized career development, rewards, and recognition.
• Wellness and philanthropic programming and events.

Before you apply

• Current authorisation to work in Australia is required.
• If AI is used to screen, assess, or select applicants, the employer must disclose this in the posting. This posting does not state that AI is used.

About the company

Yotpo provides AI-powered Reviews and Loyalty solutions that help brands turn browsers into customers and customers into advocates. It works with over 30,000 global brands.