Product Marketing Manager

The role

You will own product marketing for Zafin AIOS, an agent orchestration platform for governed AI work. You will shape positioning, messaging, go-to-market plans and customer proof for regulated institutions.

What you will do

• Own and evolve AIOS positioning, messaging, value propositions and differentiation
• Develop and drive go-to-market plans for AIOS capabilities, use cases and major releases
• Lead cross-functional launch planning and execution with Product, Sales, Pre-Sales and Growth Marketing
• Build AIOS solution narratives, use cases, customer stories and product content
• Develop Customer Zero stories showing how Zafin applies AIOS internally
• Translate technical capabilities into clear narratives for business, technology and risk leaders
• Research agentic AI, AI governance, the competitive landscape and regulated-industry use cases
• Partner with Sales and Pre-Sales on narratives, competitive insights and objection-handling content
• Work with Growth Marketing on campaign briefs, digital experiences and market activation
• Monitor launch and messaging performance and recommend improvements

Required qualifications

• 5-7+ years of experience in B2B enterprise technology product marketing, solutions marketing or a closely related role
• Experience developing and executing go-to-market strategies for complex enterprise technology products
• Strong product marketing fundamentals: positioning, differentiation, segmentation, competitive analysis, value proposition development
• Excellent writing, storytelling and presentation skills
• Strong research, interviewing and synthesis capabilities
• Curiosity about emerging technology
• Ability to simplify complex concepts without making unsupported claims
• Commercial judgment and understanding of how enterprise technology buyers decide
• Confidence working with technical SMEs, customers, executives and senior stakeholders
• Ability to lead cross-functional initiatives independently
• Strong collaboration and influence without direct authority
• Proactive, hands-on approach

Nice to have

• Experience with agentic AI, AI automation or enterprise AI initiatives
• Experience with AI platforms, enterprise software or workflow technologies
• Experience supporting client workshops, demonstrations, solution validation or proofs of value
• Experience in banking, financial services or other regulated industries
• Experience across different industries, business functions or use cases
• Experience developing presentations, use-case materials, solution assets or playbooks

Benefits

• Fully company-paid health benefits
• Annual bonus opportunities
• Generous vacation and holidays
• RRSP matching
• Employer-paid insurance coverage
• Wellness resources
• Extensive paramedical benefits
• Paid volunteering days
• Professional growth and career advancement opportunities

Before you apply

• Zafin may use AI and/or automated technology to screen or assess applicants, but will not use AI to conduct interviews or make hiring decisions
• Accommodations are available on request for candidates in all parts of the selection process

About the company

Zafin is an AI platform company helping regulated institutions modernize how critical work is designed, governed and delivered. It is headquartered in Toronto, Canada and partners with financial institutions across several regions.