Senior Product Marketing Specialist

The role

You will lead product marketing work for assigned Zafin platforms, solutions and launches. You will build positioning, messaging and go-to-market plans, working with Product, Sales and Marketing teams.

What you will do

• Turn market and customer insights into product positioning and messaging.
• Develop and execute go-to-market plans for assigned products and initiatives.
• Drive product launches from planning through execution with cross-functional teams.
• Develop product narratives, solution briefs, presentations and competitive positioning.
• Support campaigns, PR and content such as case studies, webinars and videos.
• Evaluate launch and campaign performance and improve messaging and execution.
• Build repeatable AI-enabled workflows and templates for the product marketing team.

Required qualifications

• 4 to 6+ years of experience in B2B SaaS product marketing or enterprise software marketing.
• Experience owning positioning, messaging, product launches or go-to-market programs.
• Strong writing, communication and storytelling skills.
• Strong analytical thinking and use of market research and performance data.
• Ability to collaborate across Product, Sales, Marketing and technical teams.
• Curiosity about technology and willingness to understand product details.
• Demonstrated use of AI in your work, including repeatable workflows.
• A bachelor's degree in marketing, business or a related field, or equivalent professional experience.

Nice to have

• Experience in financial services, banking or fintech.
• Experience marketing enterprise software to banks or financial institutions.
• Familiarity with banking technology, compliance or regulated markets.
• Experience with account-based marketing and enterprise sales motions.
• Experience supporting long sales cycles and strategic accounts.
• Product Marketing Alliance or Pragmatic Institute certification or training.

Benefits

• Competitive salaries.
• Annual bonus potential.
• Generous paid time off.
• Paid volunteering days.
• Wellness benefits.
• Professional growth and career advancement opportunities.

Before you apply

• Accommodations are available on request for candidates taking part in the selection process.

About the company

Zafin is an AI platform company for regulated institutions, headquartered in Toronto, Canada. Its platforms include Zafin AIOS, the Zafin Banking Platform and Zafin IO.