Ecommerce Merchandiser

The role

You will own the app's sales and conversion for the US and Canada markets. You will run merchandising, seasonal promotions and A/B tests to grow GMV and conversion rates.

What you will do

• Manage visual and logical adjustments for the app home page, product listing pages and product detail pages for Western shoppers
• Develop seasonal promotion strategies for events such as Black Friday, Prime Day and Back to School
• Optimize the prescription and lens upload process to reduce friction and bounce rates
• Sort and filter products by face shape, materials and lens functions
• Take responsibility for monthly, quarterly and annual app sales targets and report performance to senior management
• Lead end-to-end shopping journey optimization using A/B testing to improve click-through, search-to-conversion and checkout completion
• Lead product mapping and traffic allocation for major sales events
• Analyze supply and demand with procurement to optimize inventory and plan liquidation of end-of-season stock
• Research competitors on pricing, supply chain and retention tactics and produce strategy reports
• Propose and drive new mobile commerce features such as live-stream and social commerce

Required qualifications

• 5+ years of experience in cross-border e-commerce
• Deep familiarity with North American and European markets, including fashion trends, facial structure preferences and optical regulations
• Advanced analytical skills with Google Analytics or internal BI tools
• Professional working proficiency in English, able to audit and refine English copy for native speakers
• Strong ownership and results-oriented mindset, able to perform in high-pressure peak seasons
• Familiarity with analytics tools such as Looker and GA

Nice to have

• At least 2+ years of eyewear or fashion accessories app merchandising experience

Before you apply

• Zenni uses AI tools to assist recruiting, but every hiring decision is made by a member of the team

About the company

Zenni pioneered online eyewear in 2003 with a mission to make eyewear affordable, selling complete prescription pairs starting under $10. It is based in the San Francisco Bay Area and is the official eyewear of the San Francisco 49ers, Columbus Crew, WWE and others.