Manager/Senior Manager - Product Marketing

The role

You will define product positioning and messaging for Zenoti's software, and own go-to-market strategy and product launches. You will also create marketing content and build a team of product marketers.

What you will do

• Define and document product hierarchy, messaging and market differentiation
• Understand target audience, competitors and industry trends; develop and iterate ICPs
• Own and manage go-to-market strategy and product launches, working with sales, product, customer success and adoption teams
• Create product marketing materials such as brochures, sales decks, website copy, datasheets, battle cards and demo videos
• Support demand generation with messaging, collateral and sales enablement tools
• Lead, mentor and manage a team of product marketing managers and set OKRs

Required qualifications

• Ability to understand complex technical products and translate them into marketing deliverables
• Ability to deliver customer feedback and competitive intelligence to sales, marketing and product teams
• Experience running awareness and adoption campaigns to existing customers
• Ability to track and measure impact with data
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, ever-changing, startup-like environment
• BA/BS degree
• 12+ years of marketing experience, with 5+ years in tech marketing, preferably B2B SaaS or enterprise software
• 2+ years managing high-performing teams
• Experience as a team and cross-functional leader
• Highly organized, juggling multiple projects with high reliability

Nice to have

• MBA
• Experience in the wellness and beauty industry

Benefits

• Attractive compensation
• Medical coverage for yourself and your immediate family
• Regular yoga, meditation, breathwork and stress management sessions
• Family included in benefit awareness initiatives
• Regular social activities
• Opportunities to give back through social work and community initiatives

About the company

Zenoti provides cloud-based software for the beauty and wellness industry, used by more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. The company reports a $1 billion unicorn valuation and recognition as a Great Place to Work Certified employer for 2021-2022.