Vice President, Product Marketing

The role

As Vice President of Product Marketing, you will own the go-to-market growth strategy and execution for Zenoti's product offerings. You will create product positioning and messaging for the global customer base and lead the product marketing creative team.

What you will do

• Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
• Partner with key stakeholders to position the Zenoti value proposition and competitive differentiation
• Lead GTM strategy by understanding trends and customer needs, identifying new target markets, and building differentiated product strategies
• Manage the product marketing creative team and create product marketing content to drive customer acquisition
• Partner with the Customer Success team to drive adoption through supporting materials and campaigns
• Drive GTM activities around new product releases and launches
• Use data to assess market viability and develop GTM strategy for different product offerings

Required qualifications

• Demonstrated track record of creating and delivering compelling content and breakthrough product marketing programs, with a strong portfolio
• History of delivering results in high growth, innovative, fast-paced environments
• Fluent in Salesforce, analytics software (such as Tableau, Google Analytics), and project management software
• Solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
• Process-driven approach and ability to lead internal alignment amid growth, ambiguity and change
• Strong executive presence and customer-facing skills, and ability to manage a creative team and product marketing function
• Comfortable with both strategic thinking and detailed, creative execution
• Leader and mentor who can collaborate and manage a team and multiple projects, with experience leading cross-functional, global teams
• Metrics-driven and focused on ROI, able to develop KPIs, dashboards and benchmark reports
• Bachelor's degree in Business, Marketing or related field
• 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
• Experience building and managing teams of product marketers

Nice to have

• MBA

Benefits

• Equal employment opportunity policy applies to all terms and conditions of employment

About the company

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry, used by more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. The company has been recognized as a Great Place to Work Certified employer for 2021-2022.