Senior Director, Growth Marketing

The role

Lead the company's demand generation, marketing operations and digital marketing teams. Own the global demand generation strategy and the marketing technology and AI roadmap, working closely with Sales and Revenue Operations.

What you will do

• Own the global demand generation strategy across inbound, outbound, digital and ABM
• Develop integrated campaigns that generate qualified pipeline and drive revenue growth
• Set measurement frameworks for pipeline creation, CAC, ROI and marketing contribution to revenue
• Partner with Sales leadership on lead management, routing, scoring and pipeline progression
• Lead digital marketing strategy across paid media, SEO, SEM, website optimization and analytics
• Set the vision and roadmap for the company website as a demand generation platform
• Develop and execute the marketing technology roadmap
• Evaluate, implement and optimize AI-powered marketing solutions
• Lead marketing operations, including automation, attribution, CRM integration, reporting and data quality
• Build dashboards and executive reporting with actionable business insights

Required qualifications

• 7-10+ years of progressive B2B SaaS marketing experience, including leading demand generation and marketing operations
• 5+ years managing multi-functional teams across demand generation, marketing operations and digital marketing
• Demonstrated success building marketing programs that generate measurable pipeline growth
• Deep expertise with marketing technology platforms, CRM systems, marketing automation, analytics and attribution
• Hands-on experience evaluating and implementing AI technologies in marketing
• Strong analytical mindset with experience turning data into business decisions
• Experience partnering closely with Sales and Revenue Operations
• Excellent executive communication and cross-functional leadership skills
• Ability to balance strategic thinking with operational execution
• Ability to sit at a desk for prolonged periods and type at a computer for prolonged periods
• Ability to listen and speak over phone or video calls
• High level of mental concentration and focus

Nice to have

• Experience marketing to enterprise restaurant, hospitality, retail or multi-unit operators

Before you apply

• Crunchtime offers a location-based compensation system, so pay may differ for the same job in another city

About the company

Crunchtime helps multi-unit restaurants operate every location like their best one, with an AI-powered suite for inventory, labor and scheduling, kitchen management and operations execution. Its customers include 850+ brands across 150,000+ locations worldwide.