VP, Data Cloud Consulting

The role

This VP leads and grows a consulting organization that delivers data-driven marketing strategy, measurement and activation across client accounts. The role mentors consultants and remains hands-on in client strategy, and owns revenue growth tied to consulting engagements.

What you will do

• Develop, mentor and train a high-performing team of consultants
• Build repeatable frameworks and consultative processes for consistent client outcomes
• Identify and mentor rising talent and support succession planning
• Design data strategies using first-party and third-party data across paid and owned channels
• Turn client goals into insight-driven media and CRM plans
• Operationalize generative AI and predictive analytics in consulting workflows
• Drive omnichannel marketing measurement frameworks
• Advise C-suite executives and lead QBRs and key stakeholder meetings
• Build proformas projecting quarterly revenue impact for clients
• Identify expansion opportunities with account teams and sales

Required qualifications

• 12+ years of experience in data-driven marketing strategy, campaign measurement and client engagement or growth roles
• Hands-on experience leading strategic planning, brand and performance marketing programs
• Experience with advanced data segmentation, statistical testing and multi-touch attribution models
• Ability to synthesize data into insights and actionable roadmaps
• Exceptional communication skills to present to C-level executives
• Proven track record in audience strategies, measurement frameworks and people-based marketing

About the company

Zeta Global is an AI-powered marketing cloud, headquartered in New York City with offices around the world. It was founded in 2007 and is listed on the NYSE as ZETA.