Senior Data Analyst

The role

This role is a Senior Business Analyst for Marketing Effectiveness in Hyderabad, India. The work connects marketing strategy, measurement and performance insights to business decisions, including test plans and campaign outcome evaluation.

What you will do

• Partner with marketing and cross-functional stakeholders to define business questions and shape test-and-learn plans.
• Support the design and evaluation of marketing tests, including A/B tests, holdout strategies and geo tests.
• Build a strong understanding of marketing measurement practices, including incrementality, attribution and performance tracking.
• Analyze campaign and channel performance across audiences, offers and customer journeys.
• Help establish causal understanding by connecting test results, measurement frameworks and business context.
• Translate analytical findings into clear business insights, executive-ready summaries and actionable recommendations.
• Work across analytics, marketing, client success and operations teams to improve consistency in measurement and reporting.
• Contribute to best practices, frameworks and repeatable approaches for evaluating marketing performance and business impact.

Required qualifications

• Strong understanding of marketing measurement, performance analysis and test design.
• Ability to evaluate campaign and channel performance in depth, identify key drivers and explain what results mean for the business.
• Comfort working with data and analytical tools such as SQL, Excel and BI platforms.
• Strong communication and stakeholder management skills.
• Structured problem-solving mindset, strong attention to detail and ability to manage multiple priorities.
• Bachelor's or Master's degree in Business, Economics, Marketing, Statistics, Analytics or a related field.
• 5+ years of experience in marketing analytics, business analytics, performance measurement or a related role.
• Experience working with marketing performance data, test design, campaign analysis and measurement frameworks.

Nice to have

• Experience partnering with cross-functional and global teams.
• Flexibility to collaborate with stakeholders in the USA.

Before you apply

• Talent pool: the posting does not say whether this is an open role now.

About the company

Zeta Global is a NYSE listed data-powered marketing technology company founded in 2007. It combines a large proprietary dataset with artificial intelligence to help clients drive business growth.