Director of Paid Search, EDU

The role

Lead paid search strategy for Higher Education (EDU) clients across Google and Microsoft Ads. Oversee end-to-end campaign execution, budgets, and performance reporting.

What you will do

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
• Lead account planning, including budget allocation, forecasting, audience strategy, and testing roadmaps
• Identify performance opportunities and risks and recommend optimizations and growth strategies
• Serve as strategic lead in client conversations, QBRs, and performance reviews
• Oversee end-to-end execution of paid search campaigns, including setup, budget pacing, optimization, and reporting
• Be accountable for enrollment outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
• Establish testing frameworks and innovation pipelines to improve results
• Oversee account structure, bidding strategies, audience layering, and automation
• Ensure consistent use of measurement best practices, attribution models, and conversion tracking
• Drive adoption of new betas, AI-driven features, and automation tools

Required qualifications

• 8-12+ years of relevant paid search experience
• Hands-on experience managing monthly budgets of $500k+
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS

Nice to have

• Skai experience
• Google Ads Certifications

Benefits

• Unlimited PTO
• Medical, dental, and vision coverage
• Employee equity
• Employee discounts
• Virtual wellness classes
• Pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow, and retain customers. It is headquartered in New York City with offices around the world.