Senior Analyst, Analytics and Insights (Programmatic)

The role

You will act as a client-facing analyst for programmatic campaigns. You will design analytic and testing plans, review campaign performance, and present insights and optimization ideas to clients.

What you will do

• Lead client communication on campaign strategy and tell the story behind campaign insights
• Work with clients to understand key business challenges and design analytic and testing plans
• Own campaign performance and reporting, and recommend optimizations
• Review model performance across revenue, performance, and pacing
• Design and implement tests to evaluate model and feature performance
• Work with internal teams to choose measurement tools and products for client challenges
• Develop innovative measurement tools and solutions
• Consult clients on aligning marketing programs across online channels
• Set up testing methods, reporting requirements, and optimization models for campaigns
• Communicate campaign optimization results to clients against original business goals

Required qualifications

• 2+ years of working experience in a similar role
• Extensive experience with SQL and Excel/pivot tables
• Experience in a digital media or programmatic analytics role
• Experience pulling and putting together audience insights reports
• Excellent PowerPoint presentation, visualization, and storytelling skills
• Excellent diagnostic skills
• Technical acumen to design campaigns that optimize use of a tech platform
• Professional oral and written communication skills
• Client-facing experience
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience

Nice to have

• Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools

About the company

Zeta Global is a data-powered marketing technology company founded in 2007. It is publicly traded on the NYSE (ZETA) and offers an AI-powered marketing platform.