Manager, Analytics & Insights - Programmatic

The role

You will oversee a team of two analysts and take a lead role on priority client accounts. You will design measurement frameworks and run complex testing such as brand lift, incrementality and A/B experiments.

What you will do

• Take a lead role on priority and complex client accounts and shape their analytics and media strategy
• Partner with Sales and Customer Success to find new business and expand existing accounts
• Consult with clients on online marketing programs and turn business challenges into analytical solutions
• Lead client communication on campaign strategy, performance and optimization
• Run the QBR process end-to-end with Customer Success
• Design and own measurement frameworks for client portfolios
• Lead brand lift, incrementality and A/B testing programs
• Review model performance across revenue, performance and pacing and flag risks
• Give feedback to Product and Engineering on programmatic automation and models
• Manage, mentor and review the work of a team of two analysts

Required qualifications

• 5+ years of experience in digital media, programmatic analytics or a related role
• Deep experience in digital media strategy and programmatic analytics
• Proven track record designing measurement frameworks and complex testing programs (brand lift, incrementality, A/B)
• Experience pulling and synthesizing audience insights reports
• Client-facing experience leading strategic conversations
• Extensive experience with SQL and Excel / pivot tables
• Excellent presentation, visualization and storytelling skills with PowerPoint
• Excellent diagnostic skills
• Strong communication skills for both clients and team members
• Ability to prioritize and delegate across several high-profile accounts
• Comfort in a rapidly evolving, startup-style environment
• Bachelor's degree in business, finance, economics, statistics, marketing, or equivalent experience

Nice to have

• Experience mentoring or informally leading peers
• Prior direct management experience
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data tools
• Master's degree or equivalent

Benefits

• Unlimited PTO
• Medical, dental and vision coverage
• Employee equity and stock purchase plan
• Employee discounts
• Virtual wellness classes
• Pet insurance

Before you apply

• Hybrid or remote work depends on your location

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It is headquartered in New York City with offices around the world.