Associate Director, Paid Search

The role

Lead client relationships on paid search strategy and performance. Also run paid search campaigns end to end, from account setup and budget pacing to optimization and reporting.

What you will do

• Serve as the primary client contact for paid search strategy and performance discussions
• Develop and present strategic roadmaps, testing plans and growth opportunities for client goals
• Proactively identify areas for optimization and innovation across accounts
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization and reporting
• Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads and SA360
• Establish testing frameworks and innovation pipelines to improve results
• Translate insights into actionable next steps that drive measurable client impact
• Collaborate with internal teams so campaign execution matches client objectives
• Mentor and guide junior team members on best practices
• Deliver clear, data-driven performance reports and insights to clients, and recommend testing, budget and bid strategy changes

Required qualifications

• 5+ years of relevant paid search experience
• Hands-on experience managing monthly campaign budgets of $500k+
• Experience with Google Ads, SA360, Microsoft Ads and Google Ads Editor
• Meticulous attention to detail

Nice to have

• Experience with GA4
• Experience with Shopping, Vehicle Ads and Performance Max campaigns
• Google Ads and Microsoft Ads certification

Benefits

• Unlimited PTO
• Medical, dental and vision coverage
• Employee equity
• Employee discounts
• Virtual wellness classes
• Pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It is headquartered in New York City with offices around the world.