Paid Search Manager

The role

Lead the day-to-day delivery of assigned paid search accounts, including pacing and weekly priorities. Translate client goals into paid search channel plans, budgets, targeting, measurement and testing, and turn performance data into client-ready recommendations.

What you will do

• Translate client goals into paid search channel plans, including budgets, targeting, measurement plans and testing roadmaps
• Identify opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings
• Lead day-to-day delivery of assigned accounts, set weekly priorities, manage pacing and align delivery to KPIs
• Manage campaigns in Google Ads, Google Ads Editor, Microsoft Ads and SA360 with strong account structure
• Establish and enforce QA standards for campaign launches, tracking validation and reporting integrity
• Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities and documented learnings
• Collaborate with internal teams to align campaign execution with client objectives
• Manage day-to-day tasks using the team's project management platform
• Deliver weekly performance narratives, monthly and quarterly business recaps, and recommendations
• Maintain accurate, consistent and timely reporting with clear ownership of validation, pacing and delivery status

Required qualifications

• 4+ years of relevant paid search experience
• Hands-on experience managing large monthly campaign budgets and complex paid search account structures
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA and tracking-validation processes

Nice to have

• Experience with Google Shopping, Demand Gen and Performance Max
• Experience with Microsoft Ads, SA360 and Google Analytics

Benefits

• Unlimited PTO
• Excellent medical, dental and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee discounts
• Virtual wellness classes
• Pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It is headquartered in New York City with offices around the world.