Senior Art Director

The role

You will lead the visual direction of the Zeta platform across marketing, product storytelling and customer touchpoints. You will lead concept development for campaigns and product launches, and mentor designers and junior art directors. This is a hands-on leadership role in a hybrid position based at the New York City HQ.

What you will do

• Own and elevate the visual identity of the SaaS platform across brand, demand generation, lifecycle and product marketing
• Lead concept development for integrated campaigns, product launches and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers and strategists to align art, messaging and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through feedback and creative leadership
• Ensure creative work is consistent, on brand and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

Required qualifications

• 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
• Proven experience leading visual direction for digital-first brands or platforms
• Strong understanding of brand systems, typography, layout and design for scale
• Ability to simplify complex ideas without oversimplifying the story
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web and product teams
• Experience working cross-functionally with marketing, product and growth partners
• Strong communication and presentation skills, with the ability to articulate the why behind the work
• A strategic mindset with an appreciation for performance, usability and business outcomes

Nice to have

• Experience working on enterprise or mid-market SaaS platforms
• Familiarity with UX/UI principles or close collaboration with product design teams
• Motion, video or interactive storytelling experience
• Experience evolving or rebranding an established B2B brand

Benefits

• Unlimited PTO
• Excellent medical, dental and vision coverage
• Employee equity
• Employee discounts, virtual wellness classes and pet insurance

About the company

Zeta Global is an AI-Powered Marketing Cloud that uses artificial intelligence and consumer signals to help marketers acquire, grow and retain customers. It was founded in 2007 and is headquartered in New York City, with offices around the world.