Director of Product Management, Acquisition Intelligence

The role

Lead product strategy, vision and roadmap for ZX, Zeta's customer acquisition business unit. Work with Product, Engineering, Data Cloud and business leaders to bring solutions to market.

What you will do

• Own the ZX product vision and roadmap for customer acquisition.
• Serve as product lead for ZX, linking business needs with Product and Engineering delivery.
• Apply Zeta's identity, data, AI, activation and measurement capabilities to ZX use cases.
• Lead the email acquisition product experience, including ESP integrations, targeting, deliverability and measurement.
• Identify common needs across business units and champion shared, reusable components.
• Work with ZX leaders, clients, Sales and customers to understand the acquisition workflow.
• Align stakeholders on scope, milestones and success measures, and support launches and adoption.

Required qualifications

• Significant product management experience, including owning a roadmap and delivery across multiple teams.
• Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
• Deep understanding of email as an acquisition channel, including ESP platforms and integrations, identity resolution, deliverability, campaign orchestration and measurement.
• Ability to translate commercial and customer needs into scalable product decisions and clear engineering requirements.
• Strong understanding of how data, identity, activation and measurement work together in a marketing workflow.
• A track record of influencing teams across business units without direct authority.
• Sound judgment on when to tailor a product to a business need and when to invest in a shared capability.
• Clear communication with technical, commercial and executive stakeholders.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It was founded in 2007 and is headquartered in New York City.