Director of Product Management, Acquisition Intelligence

The role

Lead product strategy, roadmap and delivery for Zeta's customer acquisition business unit (ZX). Work with Product, Engineering, Data Cloud and business unit leaders to turn client needs into products, with a focus on email acquisition.

What you will do

• Own the ZX product vision and roadmap for customer acquisition
• Act as product lead for ZX, turning business needs into requirements and delivery plans
• Apply Zeta's identity, data, AI, activation and measurement capabilities to ZX use cases
• Lead the email acquisition product experience, including ESP integrations, targeting, deliverability and measurement
• Identify shared needs across business units and build reusable components
• Understand how marketers find prospects, run campaigns, optimize and measure results
• Align stakeholders on scope, milestones and success measures
• Partner with go-to-market and client-facing teams on launches and enablement

Required qualifications

• Significant product management experience, including owning a roadmap and delivery across multiple teams
• Experience with advertising technology, customer acquisition, marketing technology or a related data-driven product area
• Deep understanding of email as an acquisition channel, including ESP platforms, identity resolution, deliverability, campaign orchestration and measurement
• Ability to translate commercial and customer needs into scalable product decisions and clear engineering requirements
• Strong understanding of how data, identity, activation and measurement work together in a marketing workflow
• Track record of influencing teams across business units and central platform organizations without direct authority
• Sound judgment on when to tailor a product and when to invest in a shared capability
• Clear communication with technical, commercial and executive stakeholders

Benefits

• Unlimited PTO
• Excellent medical, dental and vision coverage
• Employee equity
• Employee discounts
• Virtual wellness classes
• Pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers through its Zeta Marketing Platform. It is headquartered in New York City with offices around the world.