Senior Analyst, Analytics & Insights - Programmatic

Bangalore, India. Posted 9 days ago

The role

This person will act as a client-facing lead on programmatic campaigns. They will design analytics and testing plans, review campaign insights, and present results and optimization ideas to clients.

What you will do

Lead client communication on campaign strategy and tell the story behind campaign insights
Work with clients to understand key business challenges and design analytics and testing plans
Own campaign performance and reporting, and recommend optimization opportunities
Review model performance across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Work with internal teams to choose measurement tools and products for client challenges
Develop innovative measurement tools and solutions
Consult clients on marketing programs across online channels
Set up campaigns, including testing, reporting, and optimization modeling requirements
Communicate campaign optimization results to clients against original business goals

Required qualifications

2+ years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media or programmatic analytics role
Experience pulling and putting together audience insights reports
Excellent presentation, visualization, and storytelling skills with PowerPoint
Excellent diagnostic skills
Technical acumen to design campaigns that optimize use of a tech platform
Professional oral and written communication skills
Client-facing experience
Ability to convey complex technical features in simple terms
Ability to multitask and prioritize among several high-profile clients
Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience

Nice to have

Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools

About the company

Zeta Global is a data-powered, AI-based marketing technology company listed on the NYSE (ZETA). It helps enterprise brands acquire, grow, and retain customers through its Zeta Marketing Platform.