Manager, Programmatic Analytics and Strategy

The role

Manage priority client accounts and analytics strategy. Design measurement frameworks, run testing such as brand lift, incrementality and A/B tests, and lead client communication on campaign performance and optimization.

What you will do

• Handle priority accounts and media and analytics strategy
• Design measurement frameworks and drive complex testing such as brand lift, incrementality and A/B experimentation
• Shape the analytics and media strategy narrative for client engagements
• Consult with clients on marketing programs across online channels, turning business challenges into analytical solutions
• Lead client communication on campaign strategy, performance insights and optimization recommendations
• Partner with Customer Success leads to run the QBR process end-to-end, including timelines and quality standards
• Establish testing methods, reporting requirements and optimization modeling requirements
• Review model performance across revenue, performance and pacing, and flag risks early
• Develop measurement tools and solutions that advance the team's analytical capabilities

Required qualifications

• Experience in digital media strategy and programmatic analytics for consumer marketing
• Experience pulling and synthesizing audience insights reports
• Python, SQL, Cursor, Microsoft PowerPoint, Microsoft Excel and Tableau
• MTA, MMM, incrementality, A/B testing, audience segmentation and cohort analysis
• Bachelor's degree in Marketing Intelligence, Marketing, Mathematics or Statistics plus 2 years of experience in the job offered or a similar occupation

Benefits

• Unlimited PTO
• Medical, dental and vision coverage
• Employee equity and stock purchase plan
• Employee discounts, virtual wellness classes and pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It was founded in 2007 and is headquartered in New York City.