Manager, YouTube Ads

The role

You will own end-to-end paid YouTube ad campaigns for Zeta clients, from setup and optimization to pacing and reporting. You will also be the main point of contact for the advertisers you manage.

What you will do

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
• Manage YouTube and Demand Generation campaign formats in Google Ads and Google Ads Editor across Awareness, Consideration and Conversion objectives
• Act as internal and external point of contact for live and upcoming campaigns
• Make proactive recommendations to achieve client KPIs and make sure client requests are carried out
• Collaborate with internal teams so campaign execution matches client objectives
• Manage day-to-day tasks using the team's project management platform
• Monitor campaign pacing and adjust budgets and bids to deliver in full
• Deliver clear, data-driven performance reports and insights to clients
• Ensure accuracy, consistency and timeliness of reporting

Required qualifications

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, Conversion)
• Hands-on experience managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Proactive approach to campaign optimization and strategy
• Meticulous attention to detail
• Excellent communication skills
• Strong quantitative skills

Nice to have

• Google Ads Editor proficiency
• Paid Search campaign management experience
• PMax campaign management experience
• Microsoft Ads experience
• DV360 experience

Benefits

• Unlimited PTO
• Medical, dental and vision coverage
• Employee equity and stock purchase plan
• Employee discounts
• Virtual wellness classes
• Pet insurance

About the company

Zeta Global is an AI-powered marketing cloud that helps marketers acquire, grow and retain customers. It was founded in 2007 and is headquartered in New York City with offices around the world.