Paid Social Media Manager

The role

You will own Policygenius' social media presence across organic, paid and influencer channels. You will set the social media strategy, create content, run paid and influencer campaigns, and report on results.

What you will do

• Plan, launch, manage and optimize paid social campaigns
• Conduct creative A/B tests and incrementality testing
• Develop and execute influencer marketing campaigns
• Identify, recruit, negotiate and manage influencer relationships
• Measure KPIs such as engagement, reach, traffic, leads, customer acquisition and ROAS
• Develop reports and recommendations for leadership
• Own the company's social media strategy and a roadmap aligned with business goals
• Own the content calendar and create written, visual and video content
• Manage community engagement and brand conversations
• Work with external agencies, legal and analytics teams, and ensure messaging meets regulatory requirements

Required qualifications

• Bachelor's degree or equivalent experience
• Minimum of 5 years of professional social media marketing experience
• Experience managing paid social media advertising campaigns
• Experience managing influencer marketing
• Strong copywriting skills
• Strong analytical skills
• Strong organizational and project management skills

Nice to have

• Insurance, financial services or other regulated industry experience
• Previous experience scaling an influencer marketing program from the ground up
• Experience with legal and compliance creative and copy review

Benefits

• Health and dental insurance
• Parental leave
• 401(k)
• Incentive and bonus opportunity
• Tuition reimbursement
• Career progression

Before you apply

• Apply through the online application in the careers section of the company website

About the company

Zinnia is a technology platform for life and annuities growth, with over $180 billion in assets under administration. Policygenius, a Zinnia brand, offers a digital platform for comparing, buying and managing insurance.