Associate Director - Employer Branding

The role

Lead senior client engagements and help scale Zinnov's employer branding practice for Global Capability Centers (GCCs). Own client outcomes, portfolio governance, pod leadership and practice growth.

What you will do

• Shape employer brand and EVP strategies linked to business priorities, talent needs and GCC growth
• Advise GCC leaders, CHROs and Talent Acquisition leaders on talent-market positioning
• Lead integrated talent-attraction campaigns across digital, social, events, partnerships and communities
• Build content and storytelling programs that improve awareness and candidate conversion
• Build executive visibility and thought leadership
• Design internal brand and employee advocacy programs
• Build partnerships with universities, talent communities and industry platforms
• Create measurement frameworks connecting employer brand activity to talent and business outcomes
• Own governance across the employer branding portfolio, including delivery, quality, commercials and risk
• Mentor senior pod leaders and own the practice roadmap, growth priorities and new offerings

Required qualifications

• MBA, PGDM or equivalent Master's degree
• 12-15+ years in employer branding, marketing, communications, consulting or a related field
• Strong track record in employer brand strategy, recruitment marketing, strategic communications or related advisory services
• Experience leading multiple accounts, senior stakeholders, commercial outcomes and delivery governance
• Proven experience building a practice, service line, product portfolio or new business capability, including operating model, team, processes, partnerships and go-to-market approach

Nice to have

• Exposure to business development, partner ecosystems and new-market expansion

About the company

Zinnov is a global management consulting firm with 450+ professionals across 10 global offices, serving enterprises, technology companies and investors. Its Globalization Excellence practice helps enterprises design, build, scale and run Global Capability Centers.