Marketing CRM Ops Technical Specialist

The role

You will build and run CRM campaigns across email, push, SMS and other lifecycle channels. You will work with Marketing, Product, Data and CRM teams to improve customer engagement and retention.

What you will do

• Build and execute CRM campaigns across email, push, SMS and lifecycle channels
• Run campaign operations: audience segmentation, setup, QA, deployment, monitoring and reporting
• Support data-driven audience targeting using customer insights and behavioral data
• Work with Marketing, Product, Data and CRM stakeholders to turn campaign goals into execution steps, timelines and quality checks
• Monitor performance through A/B testing, personalization and engagement analysis, and recommend improvements
• Use approved AI-driven tools and experimentation to improve segmentation, targeting and workflow efficiency
• Analyze campaign results and operational metrics to recommend continuous improvements
• Support journey management, business rules, campaign troubleshooting and workflow documentation
• Manage customer data integrations and campaign dependencies across platforms
• Stay current on CRM, Martech and AI-enabled marketing practices

Required qualifications

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations or marketing automation
• Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah or similar tools
• Experience executing campaigns across email, push notifications, SMS or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management and lifecycle marketing principles
• Strong analytical and problem-solving skills, including campaign reporting, attribution, A/B testing and engagement metrics
• Experience using AI tools or automation workflows for campaign execution, personalization, reporting or efficiency
• High attention to detail and the ability to manage multiple campaigns, timelines and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset
• Ability to collaborate across technical and non-technical stakeholder groups

Nice to have

• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics or a related field

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices
• Casual dress code at the Union Square office

Before you apply

• Visa sponsorship is not available for this position
• Zip participates in the federal government's E-Verify program
• Employment is at-will

About the company

Zip Co Limited (ASX: ZIP) is a digital financial services company offering point-of-sale credit and digital payment services. It operates in Australia and New Zealand and the US.