Senior Data Marketing Analyst

The role

You will lead marketing analytics at Zip, turning marketing data into performance insights that guide decisions. You will build dashboards, run analyses and present recommendations to senior stakeholders.

What you will do

• Own marketing analytics across channel performance, campaign analysis, cohort analysis and funnel reporting.
• Build and maintain dashboards for marketing teams and senior stakeholders.
• Lead ad hoc analyses to find the drivers behind performance.
• Write reports and executive summaries with trends, implications and next steps.
• Partner with marketing and marketing sciences teams on what to measure and how.
• Apply attribution, incrementality, media mix and funnel analysis to evaluate marketing.
• Monitor data quality and work with other teams to fix root causes.
• Build AI-enabled analytical agents, workflows and models, and check their outputs for accuracy.
• Present findings and recommendations to VP and executive stakeholders.
• Explore new analytical methods and AI tools, and apply them where they improve insights.

Required qualifications

• 5+ years of experience in data analytics, business intelligence, product analytics or a related field.
• Deep SQL expertise and experience designing efficient analytical solutions on large, complex datasets.
• Advanced experience with dbt and data modeling.
• Advanced experience with Tableau or comparable business intelligence platforms.
• Experience with customer or product analytics platforms such as Amplitude.
• Experience leading complex, ambiguous analytical initiatives from problem definition to business impact.
• Experience partnering with senior leaders and influencing decisions with evidence-based recommendations.
• Strong business acumen, connecting analytics to revenue growth, retention, operational efficiency and risk.
• Experience establishing analytical standards, shared metrics or reusable frameworks.
• Experience applying AI-enabled tools to analytics workflows, automation or self-service.
• Experience mentoring analysts and raising analytical rigor across a team.

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Casual dress code at the Union Square office
• Employer-sponsored medical insurance for you and your dependents, with several 100% Zip-covered choices

Before you apply

• Zip participates in the federal government's E-Verify program.
• Employment is at-will, and Zip may change base salary and other compensation at any time.

About the company

Zip Co Limited (ASX: ZIP) is a digital financial services company offering point-of-sale credit and digital payment services. It operates in Australia, New Zealand and the US.