Senior Merchant Marketing Manager

The role

You will plan and deliver marketing campaigns that attract new merchant partners, deepen engagement and support commercial growth. You will own campaigns from concept through to execution, working with Sales, Product, Brand and Marketing.

What you will do

• Develop and deliver merchant marketing campaigns that attract partners, deepen engagement and support retention and growth.
• Own marketing initiatives from planning through execution, measurement and optimisation.
• Partner with Sales to find merchant growth opportunities and create supporting marketing activity.
• Bring Zip's merchant value proposition to life through communications, creative campaigns and collateral.
• Use merchant insights, customer data and campaign performance to make decisions and improve effectiveness.
• Own campaign detail, including audiences, budgets, creative, tracking, quality assurance and optimisation.
• Measure acquisition, conversion, engagement, revenue and return on investment, and recommend improvements.
• Collaborate with Product, Brand and the wider Marketing team on consistent merchant experiences.
• Test creative, messaging, audiences and channels to achieve better results.
• Balance multiple priorities and support broader acquisition and marketing initiatives when needed.

Required qualifications

• Proven experience developing and delivering marketing campaigns that drive measurable commercial outcomes.
• Strong knowledge of marketing channels, campaign planning, merchant or customer engagement and performance optimisation.
• A commercial mindset that connects marketing activity to business growth, customer outcomes and merchant success.
• Confidence using data and insights to evaluate performance, solve problems and make recommendations.
• Hands-on experience managing campaigns from planning through execution, reporting and improvement.
• Strong stakeholder management skills across Sales, Product, Brand and Marketing.
• Excellent communication skills and the ability to write clear, engaging messages and influence stakeholders.
• The ability to work autonomously, exercise sound judgement and manage competing priorities.
• A curious, proactive approach and willingness to challenge existing ways of working.
• A mindset that embraces AI and new tools.
• An aptitude for identifying and managing risks.
• Alignment with Zip's four values: Customer First, Own It, Stronger Together and Change the Game.

Nice to have

• Experience within financial services, payments, technology or a related industry.

Benefits

• 25 days paid leave annually, including birthday leave and quarterly wellbeing days.
• 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers.
• Family support policies including miscarriage bereavement leave and domestic violence leave.
• $299 annual wellbeing allowance.
• Free access for you and family members to the EAP service Sonder.
• Discounted private health insurance.
• Discounted fitness sessions through ClassPass.
• 2 days paid volunteering leave per year.
• Access to the Flare Benefits Hub and Novated Leasing.
• Fee-free Zip products and discounts with Zip merchant partners.
• Team social events, free breakfast daily and weekly free lunches.

Before you apply

• The posting says the role may be hired at either Senior Merchant Marketing Manager or Merchant Marketing Manager level, depending on experience.

About the company

Zip Co Limited (ASX: ZIP) is a digital financial services company offering people-centred products that bring customers and merchants together. It operates in Australia and the US, with a global network of tens of thousands of merchants.