Sr. Manager, Enterprise Marketing

The role

This role leads sales enablement for ZipRecruiter's Direct Sales teams. The person builds sales plays, training, messaging and content, and helps drive revenue growth, pipeline conversion and product adoption.

What you will do

• Develop enablement plans aligned with Direct Sales goals
• Partner with Direct Sales leadership on sales plays, discovery frameworks and competitive positioning
• Support adoption of the enterprise sales methodology through training and resources
• Lead sales readiness for product launches and go-to-market initiatives
• Build launch plans, talk tracks, training materials and communications
• Own sales enablement content such as presentations, playbooks and case studies
• Equip reps with customer insights that uncover expansion opportunities
• Improve content management and enablement workflows, using AI and automation where possible
• Define KPIs with Sales and Revenue Operations and measure enablement effectiveness
• Track adoption, pipeline progression, product penetration and revenue outcomes

Required qualifications

• 6+ years of experience in Sales Enablement, Enterprise Marketing, Product Marketing, Go-to-Market Strategy or a related field
• Experience translating business priorities and product capabilities into sales strategies, plays and training
• Exceptional written and verbal communication skills
• Strong analytical and project management skills
• Proven ability to influence cross-functional stakeholders without direct authority
• Strong understanding of enterprise sales cycles and drivers of pipeline progression and account growth
• Experience using data, customer insights and field feedback to improve sales performance
• Proficiency in Google Workspace, Salesforce and a sales enablement platform such as Highspot
• Bachelor's degree or equivalent experience

Nice to have

• Familiarity with Gong, Glean, AI-enabled workflows, HR technology, recruiting, SaaS or enterprise software

Benefits

• Competitive salary
• Exceptional benefits package
• Flexible vacation and paid time off
• Employer-matched 401(k) plan

Before you apply

• Pay range is a US base salary range; individual pay depends on location, skills, experience and education

About the company

ZipRecruiter is an online employment marketplace that connects job seekers with businesses of all sizes using AI-driven matching. It offers a mobile app, a web platform and strategic partnerships.