Demand Generation Manager, NOAM

The role

You will own the North American demand generation plan for Zone, from strategy through execution and optimization. You will build integrated programs that create qualified pipeline for finance and technology buyers in the United States and Canada, working closely with regional Sales leadership.

What you will do

• Develop and own the North American demand generation strategy and quarterly operating plan.
• Partner with North American Sales leadership to align demand programs to territories, target customers and pipeline needs.
• Own the regional demand contribution to pipeline, including sourced and influenced pipeline and revenue impact.
• Plan, launch and optimize integrated programs across paid search, paid social, email, webinars, content, events and account-based marketing.
• Build programs for CFOs, Controllers, VPs of Finance and finance operations leaders at organizations using or evaluating Oracle NetSuite.
• Develop co-marketing initiatives with Oracle NetSuite, solution providers and implementation partners.
• Build a measurement framework that connects campaign spend to qualified pipeline and revenue.
• Lead structured testing of messaging, offers, audiences and channels, and scale what works.
• Own the North American demand generation budget and forecast.
• Manage agencies, contractors, media partners and marketing vendors against clear briefs and outcomes.

Required qualifications

• 5+ years of progressive B2B demand generation or growth marketing experience.
• A record of building programs that generate qualified pipeline and contribute to revenue in the United States and/or Canada.
• Experience translating sales and company goals into a regional demand plan.
• Hands-on experience with integrated digital and field programs, including paid search, paid social, email, webinars, events and account-based marketing.
• Experience partnering closely with Sales and Sales Development.
• Fluency in marketing performance measurement and attribution.
• Working knowledge of marketing automation and CRM platforms such as HubSpot or Marketo and Salesforce.
• Comfort using AI-enabled tools, automation, intent data and experimentation.
• Strong project and budget management skills.
• Excellent written and verbal communication skills and the ability to work independently in a remote organization.
• Business fluency in written and spoken English.

Nice to have

• Experience marketing to CFOs, Controllers, finance operations teams or other senior finance audiences.
• Experience with Oracle NetSuite, ERP, financial software, accounting technology or the NetSuite partner ecosystem.
• Experience building partner-sourced or partner-influenced demand.
• Experience marketing a platform or portfolio with multiple products and cross-sell opportunities.
• Experience supporting Canada, including awareness of CASL and French-language considerations for Quebec.
• Familiarity with intent and ABM platforms such as 6sense or Bombora.

Benefits

• Fully remote, high-trust work environment.
• Benefits details are available at https://www.zoneandco.com/careers.

Before you apply

• Employment in the United States is at-will.
• Outside the United States, the position is offered as a fixed-term or permanent contract based on country of residence.

About the company

Zone & Company Software Consulting LLC makes an ERP-native AI platform for financial operations built on Oracle NetSuite. The posting says it serves more than 4,500 customers worldwide.