Zoominfo
Senior Principal Demand Generation - Expansion
Waltham, Massachusetts, United States. Posted 8 days ago
The role
You will own the demand strategy for ZoomInfo's existing business, selling to sales, operations, and marketing leaders. You will build multi-channel campaigns, with LinkedIn Ads as a core channel, and carry the qualified pipeline and revenue targets.
What you will do
- Own the demand plan and the qualified pipeline and revenue targets for existing business
- Set account strategy with R&G, Finance and RevOps, including priority accounts and buying groups
- Plan, launch and optimize LinkedIn Ads campaigns as part of an integrated mix
- Own campaign messaging and keep it consistent across touchpoints
- Recommend the demand budget, defend decisions with data, and reallocate spend
- Build and execute account-based marketing for strategic accounts with the Account Management team
- Run campaigns that support adoption of new product features and launches
Required qualifications
- 6+ years in B2B demand generation or integrated campaigns, ideally in SaaS
- Senior individual-contributor or leadership level experience
- Direct accountability for a qualified pipeline or revenue target
- Experience developing targeted account strategies and engaging buying groups
- Experience marketing to sales and marketing leaders and running demand in more than one market
- Expert-level LinkedIn Ads experience
- Strong command of pipeline metrics and attribution
- Fluency in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata
- A commercial mindset focused on pipeline and revenue outcomes
Nice to have
- Curiosity about AI and hands-on interest in testing it for audience building, content and campaign execution
Benefits
- Comprehensive benefits
- Holistic mind, body and lifestyle programs for overall well-being
Before you apply
- The posting uses a software-based assessment as part of recruitment
About the company
ZoomInfo (NASDAQ: GTM) is an all-in-one AI go-to-market platform for sales, marketing and customer success teams. It is built on B2B data covering more than 100 million companies and 500 million contacts.