Senior Data Scientist, Marketing

The role

You will independently own complex analytics work for Zocdoc's Marketing Science team. You will measure and optimize marketing across patient, provider and brand audiences, and turn results into recommendations for leaders.

What you will do

• Design and analyze marketing attribution studies, incrementality tests and experiments, including geo tests, lift studies and A/B tests.
• Analyze performance across paid, owned and brand channels for patient and provider audiences.
• Build brand measurement frameworks such as brand lift studies, media mix modeling and awareness tracking.
• Evaluate engagement, activation, rebooking and retention across CRM touchpoints including email, push and SMS.
• Work with Analytics Engineering and Data Engineering to build marketing performance data assets and dashboards.
• Create presentations, dashboards and recommendations for leadership-level decisions.

Required qualifications

• 5+ years of experience in data science, analytics, marketing science or a similar quantitative role.
• Deep expertise in SQL.
• Strong proficiency in Python or R.
• Strong experience with experimentation design, causal inference, incrementality testing or attribution.
• Track record of owning analytical workstreams end-to-end.
• Ability to independently frame complex, ambiguous analytical problems through to recommendation.
• Ability to translate quantitative findings into insights for technical and non-technical audiences.
• Strong foundation in statistics, including causal inference, experimentation and predictive modeling.
• Detail-oriented, proactive, and comfortable in a fast-paced, data-driven environment.

Nice to have

• Familiarity with marketing measurement approaches such as media mix modeling, brand lift studies or awareness and perception tracking.
• Interest in developing marketing science expertise if not already held.

Benefits

• Flexible hybrid work environment at the Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day with beverages and snacks
• Employee Resource Groups and ZocClubs
• Great Place to Work Certified

Before you apply

• No prior marketing experience is required, according to the posting.

About the company

Zocdoc is a digital health marketplace that helps patients find and book in-network care. It was founded in 2007 and is a private company backed by investors.