Director, Marketing Data Science

The role

You will own Zocdoc's marketing measurement strategy, deciding how the company invests in reaching patients and providers. You will build the measurement function from the ground up and hands-on model attribution, incrementality and ROI across B2C and B2B channels.

What you will do

• Own marketing measurement strategy: attribution, incrementality and ROI across all channels and business lines (B2C and B2B)
• Build and run media mix modeling, multi-touch attribution, incrementality and lift testing, LTV modeling and brand measurement
• Partner with the CMO and marketing leaders to turn analysis into investment decisions
• Build understanding of patient and provider audiences to inform segmentation and targeting
• Manage and develop a team of Staff+ data scientists and junior managers
• Design and run marketing experiments, including geo-based holdout tests and causal inference methods
• Standardize measurement methodology across channels and business lines
• Use GenAI tools to speed up measurement workflows
• Work with data science and data platform teams on reliable, governed measurement infrastructure

Required qualifications

• 8+ years in data science or quantitative marketing
• At least 3 years in marketing measurement (MMM, MTA, incrementality, causal inference) at a B2C technology company
• Track record of building and running complex measurement models in production
• Deep expertise in media mix modeling, multi-touch attribution, incrementality and lift testing, and causal inference
• Experience managing or technically leading a small team of data scientists
• Experience advising senior marketing leaders (VP+ or C-level) on investment recommendations
• Familiarity with privacy-driven signal loss, walled garden limits and emerging attribution approaches
• Ability to integrate generative AI tools into daily workflows
• Strong communication skills
• Bachelor's degree in Computer Science, Data Science, Statistics, Applied Mathematics, Machine Learning, Artificial Intelligence, Economics, Physics or a related field

Nice to have

• B2B marketing measurement experience
• Master's degree or PhD in a quantitative field

Benefits

• Unlimited vacation (salaried) or competitive PTO (hourly)
• 100% paid employee health benefit options, including medical, dental and vision
• 401(k) with employer-funded match
• Commuter benefits (NYC Hybrid)
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day with beverages and snacks (NYC Hybrid)
• Employee Resource Groups and ZocClubs
• Great Place to Work Certified

Before you apply

• Application includes a Job Applicant Privacy Notice

About the company

Zocdoc is a digital health marketplace that helps patients find and book in-network care, and helps providers reach new patients. It is a private company founded in 2007 with a mission to give power to the patient.