Senior Manager, Brand Marketing - Provider

The role

Lead Zocdoc's brand strategy for providers, building awareness, affinity and trust among doctors and practices. Develop provider marketing programs and creative campaigns, and own brand health tracking.

What you will do

• Lead Zocdoc's provider brand strategy to build awareness, affinity, trust and preference
• Develop and implement provider marketing programs, including integrated campaigns, partnerships and thought-leadership
• Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels
• Own and evolve brand systems, including brand health tracking and analysis
• Manage online reputation and community engagement for provider and business audiences
• Define and drive the provider advocate program
• Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative and Legal
• Empower internal and external partners to steward the Zocdoc brand across provider touchpoints

Required qualifications

• 8-10 years of experience leading brand marketing for world-class tech brands
• Proven track record in creative strategy and integrated campaign development for professional audiences
• Experience building or evolving brand frameworks and measuring brand health, connecting programs to the business
• Experience developing and executing an organic social strategy and online community engagement for professional audiences

Nice to have

• Marketplace experience where the supply side is a professional industry

Benefits

• Flexible, hybrid work environment at the Soho location
• Unlimited vacation
• 100% paid employee health benefit options (medical, dental and vision)
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, plus beverages and snacks
• Employee Resource Groups and ZocClubs
• Great Place to Work Certified

Before you apply

• Base salary depends on experience, qualifications and skills; your recruiter will discuss the full compensation package

About the company

Zocdoc is a digital health marketplace that helps patients find and book in-network care. It is a private, mission-driven company founded in 2007 with a mission to give power to the patient.