Director, Product Marketing

The role

You will set the positioning, narrative and go-to-market strategy for Zocdoc's patient-facing products. You will lead and coach a team of product marketers and work with design, product and general managers.

What you will do

• Own go-to-market strategy and positioning across the consumer portfolio
• Lead and coach a team of product marketers
• Inform product discovery with market context and user needs
• Champion scalable GTM capabilities and AI-native ways of working
• Shape company-level narrative across multiple products and teams

Required qualifications

• 12–15+ years of relevant marketing experience
• 8+ years in product marketing
• Demonstrated success building and leading teams, including people managers
• Deep experience with consumer products or marketplaces
• Track record of shaping company-level narrative and positioning
• Systematic coaching approach to assess talent and build development plans
• Ability to navigate ambiguity and make tradeoffs with incomplete information
• Exceptional communicator who can translate complex topics for senior leaders
• Ability to apply external market and industry insight to sharpen positioning

Benefits

• Unlimited vacation
• 100% paid employee health benefit options (medical, dental, vision)
• Commuter benefits
• 401(k) with employer match
• Corporate wellness program with Wellhub
• Sabbatical leave (5+ years of service)
• Paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day with beverages and snacks
• Employee Resource Groups and ZocClubs

Before you apply

• Salary ranges are set by market data and depend on experience, qualifications and skills

About the company

Zocdoc is a digital health marketplace where patients find and book in-network care online. It was founded in 2007 and is a private company backed by investors.