Director, Acquisition, Provider Growth

The role

You will build and run the acquisition system that finds and wins healthcare providers for Zocdoc. You will own acquisition performance, investment decisions, and the team that delivers them.

What you will do

• Build the strategy, roadmap, and operating model for Provider Acquisition.
• Own acquisition performance and investment decisions, including MQL volume and quality, conversion to active providers, and ROAS or payback.
• Establish performance framework, data, attribution, and reporting that connect investment to provider outcomes.
• Define audiences and markets where Zocdoc is best positioned to win and match investment to opportunity.
• Connect ABM, paid and organic search, web experiences, CRO, and field events into one growth system.
• Run a fast learning loop of experiments across audiences, channels, creative, and offers; scale what works and stop what does not.
• Partner with Sales, Product Marketing, Events, Marketing Operations, and Data Science.
• Recruit, lead, coach, and develop the team.

Required qualifications

• 10+ years leading acquisition, growth, demand generation, digital, performance, or integrated marketing.
• 5+ years hiring and managing teams.
• Experience building acquisition capabilities from strategy through activation, conversion, measurement, and scale.
• Deep expertise in performance marketing.
• Working fluency across ABM, paid and organic search, SEO/AEO, website strategy, CRO, and field marketing.
• Experience owning budgets and outcomes against ROAS or payback, incremental acquisition, MQL quality, funnel conversion, and provider or customer LTV.
• Analytically rigorous: designs experiments, assesses incrementality, and understands attribution limits.
• Connects channel performance to qualified pipeline, active providers, revenue, and provider value.
• Builds strong cross-functional partnerships.
• Communicates with clarity and influence.

Benefits

• Flexible, hybrid work environment at the Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, plus beverages and snacks
• Employee Resource Groups and ZocClubs

Before you apply

• Applicants are considered regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or p
• Your recruiter will discuss the full compensation package details.

About the company

Zocdoc is a digital health marketplace that helps patients find and book in-network care online. Providers use its marketplace to reach new patients and fill last-minute openings.