Marketing Business Analyst (Costa Rica)

The role

You will analyze marketing, demand, customer and revenue data to guide marketing investment and performance. You will build executive dashboards and measurement frameworks and present insights to marketing leadership.

What you will do

• Analyze campaign, digital, event, ABM, product marketing, customer marketing and demand generation performance
• Write complex SQL queries to extract, transform and analyze data across multiple systems
• Build attribution, funnel and conversion analyses that drive marketing investment decisions
• Design and maintain executive-level marketing performance frameworks, dashboards and reporting
• Develop KPIs that connect marketing activities to pipeline, revenue and customer growth
• Translate complex analyses into clear recommendations for executive audiences
• Support quarterly business reviews, board reporting and annual planning
• Own the marketing semantic layer, including KPI definitions and data dictionaries
• Design AI-powered workflows for reporting, forecasting and anomaly detection
• Validate data accuracy and work with data engineering and RevOps on data quality

Required qualifications

• 5+ years of experience in marketing analytics, business analytics, revenue operations or related analytical roles
• Expert-level SQL skills with the ability to work across large, complex datasets
• Experience building executive-facing dashboards, scorecards and measurement frameworks
• Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution and revenue measurement
• Demonstrated ability to influence decisions through data-driven storytelling
• Experience using AI tools and technologies to improve analytical workflows
• Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma or similar
• Excellent communication skills with the ability to present to executive leadership

Nice to have

• Experience in SaaS, subscription or recurring revenue business models
• Familiarity with marketing automation, CRM and customer data platforms
• Experience with forecasting, predictive analytics and statistical modeling
• Knowledge of Python, dbt or modern data stack technologies
• Experience supporting CMO, CRO or executive leadership teams

Benefits

• Competitive compensation, variable bonus and performance-based rewards
• Retirement programs
• Medical, dental and vision insurance
• Generous flexible time off, paid holidays, wellness days and a company-wide year-end break
• Paid parental leave, subject to local policy
• Learning and development stipend
• Volunteer opportunities and charitable donation matching where available
• Mental wellbeing resources and support

Before you apply

• Benefits may vary by location and details are shared during the interview process

About the company

Zuora helps businesses run subscription, usage-based and outcome-based models with a platform for quote to cash. The company has led the Subscription Economy for more than a decade.