Performance Marketing Analyst

The role

This person will plan and run paid marketing campaigns on LinkedIn Ads, Google Ads and other B2B platforms to build a steady pipeline of demo requests. They will also track campaign results across the funnel, build dashboards and test experiments to improve return on investment.

What you will do

• Develop and run paid marketing strategies to build a steady pipeline
• Create and optimize campaigns on LinkedIn Ads, Google Ads and other platforms to drive qualified demo requests
• Optimize PPC landing pages to increase conversion rate
• Run experiments across landing pages and other assets to get the best ROI
• Manage campaign budgets and improve efficiency
• Build repeatable campaign processes that can scale across markets and segments
• Track campaign metrics across the full funnel, from awareness to closed deals
• Create and maintain dashboards for CAC, CPL, pipeline influence and ROI
• Implement attribution modeling to measure the impact of paid campaigns on pipeline and revenue
• Manage marketing automation and CRM systems used for leads

Required qualifications

• 3-5 years of experience in B2B SaaS paid marketing
• Proven demand generation success
• Proven track record managing and optimizing campaigns on LinkedIn Ads, Google Ads and other B2B platforms
• Strong experience with marketing analytics tools such as Google Analytics, LinkedIn Campaign Manager and Google Ads
• Understanding of B2B SaaS funnel dynamics, attribution, conversion optimization, audience strategy and budget allocation
• Strong project management skills for multiple campaigns, stakeholders and deadlines
• Data-driven approach with strong analytical and problem-solving abilities

Nice to have

• Experience with marketing automation tools and CRM such as Salesforce, Marketo or Demandbase
• Prior experience at companies selling billing, pricing or financial software
• Ability to design adverts using Figma

Benefits

• Competitive compensation, variable bonus and performance-based rewards
• Retirement programs
• Medical, dental and vision insurance
• Generous flexible time off, paid holidays, wellness days and a company-wide year-end break
• Paid parental leave, fully paid for eligible employees subject to local policy
• Learning and development stipend
• Volunteer opportunities and charitable donation matching where available
• Mental wellbeing resources and support

Before you apply

• Benefits may vary by location and details will be shared during the interview process

About the company

Zuora helps businesses launch new products, automate billing and unlock recurring revenue with a platform for subscriptions, usage-based pricing and outcome-based offerings. The company is an Equal Opportunity Employer.