Associate Director UA

The role

You will own the full user acquisition strategy and performance for Gram Games and Merge Dragons!. You will lead scale initiatives across major channels and work with Product, Creative, ASO and Data teams.

What you will do

• Own the end-to-end UA strategy and performance for the portfolio, meeting profitability targets.
• Manage yearly growth planning, scaling strategies and risk mitigation across markets and channels.
• Drive strategic experimentation in targeting, channels and inventory diversification.
• Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality.
• Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).
• Build test roadmaps in creative, audiences and campaign structure to drive ROAS and LTV uplift.
• Mentor UA managers and analysts and help build structured career growth.
• Partner with Creative teams to fuel testing velocity and creative breakthroughs.
• Collaborate with ASO and Product teams on funnel optimization and visibility.
• Establish clear accountability for results with transparent reporting and actionable insights.

Required qualifications

• 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
• Proven track record of scaling multi-million € or $ UA budgets profitably.
• Strong fluency in mobile attribution, LTV modeling and ROAS optimization.
• Experience leading and developing high-performing teams.
• Strong analytical thinking and decision-making using data and experimentation.
• Ability to influence stakeholders and drive alignment across multiple functions.

Nice to have

• Familiarity with Match-3/puzzle models and Merge Games or builder games.

Benefits

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Relocation assistance for those moving to the UK
• Onsite chef serving breakfast and lunch
• Life insurance and a favorable pension scheme
• Healthcare cash plan, including dental and optical coverage
• Access to tech and consoles at work

Before you apply

• Zynga does not conduct interviews or make offers over third-party messaging apps; recruiters contact candidates only from official company email domains.

About the company

Zynga is a global interactive entertainment company and a label of Take-Two Interactive, founded in 2007 and headquartered in California. Its games, including FarmVille and Words With Friends, have been downloaded over 6 billion times.