Senior Marketing Data Analyst

The role

You will lead analytics work for the Marketing Analytics team, from statistical frameworks and data pipelines to interactive tools for partner teams. You will work with marketing and cross-functional teams to turn data into actionable recommendations.

What you will do

• Partner with marketing and cross-functional teams to find growth opportunities and improve efficiency
• Lead analytical deep dives and turn insights into recommendations for senior stakeholders
• Visualize and communicate analytical findings clearly for data-driven decisions
• Apply statistical methods to evaluate performance and account for uncertainty in major initiatives
• Prototype AI-driven automation to streamline investigations and decision-making
• Design and drive high-impact analytics solutions, including data pipelines that integrate third-party sources
• Help shape the technical direction of analytics efforts

Required qualifications

• Demonstrated experience with predictive modeling, statistics, experimental design, optimization or data visualization
• Understanding of marketing metrics and KPIs, including campaign optimization, Lifetime Value (LTV) modeling and incrementality analysis
• Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark and Airflow
• Strong analytical and problem-solving skills
• Strong communication skills
• Proven work experience in data analytics or data science roles
• BS in Computer Science, Math, Statistics, Economics or other quantitative field

Nice to have

• Familiarity with AI/ML concepts or experience automating recurring analytics workflows
• Masters, MBA or PhD

Benefits

• Private medical insurance for you and your family
• Disability and life insurance
• Choice of the latest iOS or Android device (phone or tablet) when you join
• Free language lessons in English, Spanish and Catalan
• Spotify Premium
• Take-Two Interactive employee stock purchase plan (eligibility criteria apply)
• Professional development budget for skills training
• Gym facilities, free breakfast, lunch and specialty coffee, onsite physiotherapist and hairdresser (onsite)
• Social events and parties

Before you apply

• Application must be submitted in English
• Zynga does not conduct interviews or make offers over third-party messaging apps; recruiters contact candidates only from official company email domains

About the company

Zynga is an interactive entertainment company and a label of Take-Two Interactive, founded in 2007 and headquartered in California. Its games have been downloaded over 6 billion times and reach players in 175+ countries.