Lead, Ad Revenue & Analytics

The role

You will own the analytics and optimization strategy for Zynga's advertising inventory across its mobile games. You will lead complex initiatives, run A/B tests, and mentor junior analysts.

What you will do

• Define and own the roadmap for key ad revenue initiatives across Zynga's advertising inventory
• Lead complex, multi-stakeholder initiatives from ideation through rollout across the game portfolio
• Monitor daily ad revenue performance, flag anomalies, diagnose shifts and surface optimization opportunities
• Keep ad monetization leadership informed of trends and their business implications
• Design and execute complex A/B tests and turn findings into actionable strategies
• Collaborate with product and central analytics teams on ads revenue outcomes
• Partner with data science on ML and AI models for ad targeting, pricing and inventory optimization
• Mentor and guide junior analysts on technical and strategic matters

Required qualifications

• Bachelor's degree in a quantitative field
• 5+ years of experience in a data-intensive analytics role
• Expert-level SQL skills
• Proficiency in Python or R for data analysis, statistical modeling and automation
• Advanced proficiency in Tableau or equivalent BI/dashboarding tools
• Familiarity with machine learning concepts and AI tools as applied to revenue analytics
• Self-starter who identifies problems, builds the case and drives solutions to completion
• Proven ability to influence and align cross-functional teams
• Intellectual curiosity and a challenger mindset
• Strong project management and prioritization skills in a fast-paced, deadline-driven environment
• Excellent written, verbal and visual communication skills

Nice to have

• Prior experience in mobile gaming or advertising

Benefits

• Medical, dental, vision and basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation of 15 to 25 days per year, or eligibility for the discretionary time off program
• Up to 10 paid sick days per calendar year
• Paid parental and compassionate leave
• Wellbeing programs for mental health and wellness support
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses
• 401(K) plan and Employee Stock Purchase Program

Before you apply

• Ontario only: the company states that artificial intelligence is not used to screen candidates
• The position is for an existing vacancy
• Zynga does not conduct interviews or make offers over third-party messaging apps and recruits only from official company email domains

About the company

Zynga is a global interactive entertainment company and a label of Take-Two Interactive, founded in 2007 and headquartered in California. Its games have been downloaded over 6 billion times and reach players in 175+ countries.