ASO Lead

The role

You will own the app store optimization strategy for the studio's game portfolio and lead a team that improves organic visibility and store conversion. You will also be the main contact with the major app store platforms, working with Product, Creative, UA and Data teams.

What you will do

• Own the end-to-end ASO strategy for the portfolio, including organic installs, store conversion and keyword and category rankings across all markets.
• Define and manage the yearly organic growth roadmap, including localization, seasonal and launch strategies.
• Set the studio's platform partnership strategy, aligning featuring and promotions with business priorities and release calendars.
• Build and maintain relationships with Google Play, Apple App Store, Microsoft Store and Amazon Appstore partner teams.
• Secure featuring, editorial placements and promotional opportunities across launches, updates and seasonal moments.
• Advocate for early access to platform betas, new store features, monetization tools and APIs.
• Represent the studio in partner reviews, QBRs and industry events, and negotiate co-marketing and joint business plans.
• Lead store listing experiments to improve conversion rate.
• Own keyword and metadata optimization and build test roadmaps for icons, screenshots, videos and descriptions.
• Mentor ASO managers, specialists and analysts.

Required qualifications

• 6 to 10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
• Proven track record of improving organic installs and store conversion at scale across multiple markets.
• Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
• Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methods.
• Deep understanding of app store algorithms, ranking factors and each platform's merchandising ecosystem.
• Experience leading and developing high-performing teams.
• Ability to influence stakeholders and drive alignment across multiple functions.

Nice to have

• Familiarity with Match-3/puzzle models and hybrid-casual or builder games.

About the company

Zynga is a global interactive entertainment company and a label of Take-Two Interactive, founded in 2007 and headquartered in California. Its games have been downloaded over 6 billion times and reach players in 175+ countries.