ASO Specialist

The role

You will drive organic growth for mobile games on the App Store and Google Play. Your work covers store listings, visual asset tests and performance metrics, and you will work with marketing, product and creative teams.

What you will do

• Research, define and implement ASO strategies for organic growth on the App Store and Google Play Store.
• Optimize and test visual assets for store listings to boost conversion rates.
• Develop well-researched content and creative briefs for the content and art teams.
• Schedule and run tests across multiple platforms.
• Collaborate with marketing and product teams on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for iOS and Android stores.
• Track and analyze key performance metrics to improve organic growth.
• Research competitors and ASO industry trends regularly.

Required qualifications

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with the ability to spot patterns and trends.
• Advanced user of Microsoft Excel.
• Creative thinker who can communicate and guide designers and copywriters.
• Ability to work independently and with precision.
• Excellent understanding of ASO best practices, from pre-release to live-ops.
• Outstanding communication skills, including translating complex analysis into clear output for C-level stakeholders.

Nice to have

• Knowledge of other BI tools (Looker, Tableau).
• ASO experience for mobile games.
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis; statistical knowledge is appreciated.

Benefits

• 25 days of annual leave, plus public holidays.
• Private medical insurance for you and your family.
• Disability and life insurance.
• Choice of the latest iOS or Android device (phone or tablet).
• Free language lessons in English, Spanish and Catalan.
• Spotify Premium.
• Social events and parties.
• Take-Two Interactive employee stock purchase plan (eligibility criteria apply).
• Professional development budget for skills training.
• Onsite gym, free breakfast, lunch and specialty coffee, onsite physiotherapist and hairdresser.

Before you apply

• Applications are submitted in English.
• Zynga does not conduct interviews or make offers over third-party messaging apps, and only contacts candidates through official company email domains.

About the company

Zynga is an interactive entertainment company and a label of Take-Two Interactive, founded in 2007 and headquartered in California. Its games have been downloaded over 6 billion times and reach players in 175+ countries.