UA Manager

The role

The User Acquisition Manager runs daily mobile user acquisition campaigns for Two Dots, Dragon City and Monster Legends. The role covers campaign setup, optimization, testing and performance reporting, working closely with cross-functional teams.

What you will do

• Manage daily UA operations across key channels (social, SDK networks, programmatic)
• Execute campaigns end-to-end: setup, optimization, budgeting and reporting
• Run structured tests (creatives, audiences, channels) to improve CPI, ROAS and IPM
• Partner with the Creative team to brief concepts, review performance and iterate
• Monitor performance dashboards and surface insights, trends and opportunities
• Collaborate with Product, ASO and BI teams to support full-funnel improvements
• Assist in forecasting and pacing monthly budgets
• Stay current on platform updates, industry trends and competitive activity

Required qualifications

• 2–3+ years of mobile UA or performance marketing experience
• Hands-on experience running ad networks or social campaigns
• Strong analytical and KPI-driven mindset; comfortable working with data
• Familiarity with mobile attribution (MMPs), ad networks and UA platforms
• Proficiency with Excel/Sheets (pivot tables, lookups)
• Organized, detail-oriented and able to manage multiple campaigns at once
• Clear communicator and effective cross-team collaborator

Nice to have

• Experience in mobile gaming and free-to-play environments
• Basic knowledge of SQL or data tools
• Experience working on a live game or app at scale

Benefits

• 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family
• Disability and life insurance
• Choice of latest iOS or Android device (phone or tablet) when you join
• Free language lessons in English, Spanish and Catalan
• Spotify Premium
• Social events and parties
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training
• Onsite gym, free breakfast, lunch and specialty coffee, onsite physiotherapist and hairdresser

Before you apply

• Take-Two employee stock purchase plan has eligibility criteria
• Applications are submitted in English
• Zynga does not conduct interviews or make offers over third-party messaging apps; recruiters contact candidates only from official company email domains

About the company

Zynga is a global interactive entertainment company and a label of Take-Two Interactive, with games downloaded over 6 billion times and players in 175+ countries. It was founded in 2007 and is headquartered in California, with teams across North America, Europe and Asia.