Senior Manager, Market Intelligence

The role

The Senior Manager, Market Intelligence serves as the primary analytical resource for market research and reporting. This role oversees research programs and collaborates with IT, data, and membership teams to provide actionable insights.

What you will do

• Evaluate internal and external research needs and opportunities.
• Participate in vendor selection and management of outsourced research projects.
• Serve as project manager for outsourced market research projects.
• Plan, conduct and consult on quantitative surveys.
• Plan, conduct and consult on secondary research.
• Plan, conduct and consult on qualitative research activities.
• Develop and manage ob-gyn market research strategy.
• Partner with the Membership Data Specialist to develop and maintain interactive dashboards.
• Validate analytic outputs and ensure alignment with business rules.
• Guide the development of predictive models, including AI tools.

Required qualifications

• Proficiency in data visualization concepts and BI requirements definition.
• Experience partnering with Power BI developers.
• Experience with SQL, Excel, and data management best practices.
• Minimum of 7 years of experience in market research or research methods, with experience in the health or medical industry.
• Experience analyzing and reporting data to identify issues, trends, patterns or exceptions.
• Demonstrated market research experience and acumen with qualitative and quantitative research methods and primary and secondary research sources.
• Demonstrated ability to interpret and explain large amounts of data.
• Excellent knowledge and hands-on experience with statistical packages such as SPSS, Qualtrics, SAS or similar databases.
• Understanding data integration workflows.
• Familiarity with predictive modeling techniques and membership lifecycle analytics.
• Excellent communication skills, with the ability to simplify complex data.
• Strong problem-solving abilities and curiosity.

Nice to have

• Experience in a membership association/medical society
• Tableau, Power BI preferred
• NetForum, Salesforce, iMIS, or similar preferred
• Non-profit/association experience preferred

Benefits

• Paid Parental Leave
• Breastfeeding Friendly Workplace
• Flexible work schedule
• Commuting Allowance
• Generous Paid Time Off
• Holiday Pay
• Life Insurance
• Community Volunteering Opportunities
• Generous 401(k) Company Contributions
• Medical, Dental, and Vision Insurance
• Learning Opportunities and Tuition Reimbursement
• Company-Sponsored Team Outings

About the company

ACOG is an EEO employer and federal government contractor.