Director, Consumer Marketing

The role

The Director, Consumer Marketing drives the consumer media strategy for NUPLAZID. You will lead media planning and analytics, manage consumer materials and the website, and work with Customer Insights & Performance.

What you will do

• Leads the digital marketing strategy for consumer disease education and branded tactics.
• Establish consumer marketing KPIs and monitor campaign performance.
• Manage agency partners including scope, budget, timelines, quality and performance.
• Lead the development and execution of consumer promotions across digital, social, CRM, media, print, and sales.
• Partner with Payer, Value and Access team on consumer facing messaging.
• Leads and manages consumer facing congresses including booth development and educational programming.
• Leads the strategy of search engine optimization, search engine marketing, GEO/AEO activities.
• Monitors progress of approved plans and adjusts following analytics and ROI analysis.
• Ensures all medical, legal and regulatory processes are followed and compliant.
• Other duties as assigned.

Required qualifications

• Bachelor’s degree in marketing or related
• Minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry
• A minimum of 6 years in a brand marketing experience
• Strong Biopharma brand management and demonstrated multi-channel digital expertise
• Ability to process, integrate, and succinctly communicate large amounts of information
• Comfort with data analytics and data-driven decision making
• Ability to work in a dynamic, fast paced, team-oriented environment
• Strong leadership and collaboration skills
• Exceptional communicator with strong verbal, written, and presentation skills
• Ability to travel up to 30% of time

Nice to have

• MBA with emphasis Brand Management, Consumer Marketing or Consumer Market Research
• Neurology therapeutic experience
• Previous experience in a product manager’s role
• Recent, launch experience or major new indication launch experience

Benefits

• Competitive base, bonus, new hire and ongoing equity packages
• Medical, dental, and vision insurance
• Employer-paid life, disability, business travel and EAP coverage
• 401(k) Plan with a fully vested company match 1:1 up to 5%
• Employee Stock Purchase Plan with a 2-year purchase price lock-in
• 15+ vacation days
• 13 -15 paid holidays, including office closure between December 24th and January 1st
• 10 days of paid sick time
• Paid parental leave benefit
• Tuition assistance

About the company

Acadia is committed to turning scientific promise into meaningful innovation for underserved neurological and rare disease communities. Their commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome.