Manager, Public Relations Strategy

The role

The Manager, Public Relations Strategy will lead and execute proactive media relations efforts to elevate the global brand. This person will develop media strategies, manage relationships with reporters, and support executive visibility.

What you will do

• Develop and execute comprehensive media relations strategies
• Cultivate and maintain relationships with reporters, editors, producers, and influencers
• Draft, edit, and oversee the distribution of press releases, media advisories, and executive messaging
• Lead proactive media outreach strategy
• Serve as a primary media contact and manage inbound inquiries
• Partner cross-functionally to ensure message alignment
• Manage communications during significant weather events
• Monitor media coverage and provide reporting to leadership
• Support executive visibility initiatives
• Maintain media lists, press materials, and coverage archives

Required qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 2-4+ years of progressive experience in media relations, public relations, or corporate communications
• Proven track record of securing national and top-tier media coverage
• Exceptional writing, editing, and storytelling skills
• Experience serving as a spokesperson and managing media inquiries
• Strong understanding of AP Style and media best practices
• Ability to thrive in a fast-paced environment, particularly during high-profile weather events

Nice to have

• Experience in broadcast, science, technology, or weather-related communications
• Familiarity with media monitoring and distribution tools
• Experience supporting executive communications and thought leadership platforms
• Background working with B2B and B2C brands

About the company

AccuWeather is a global source of weather forecasts and warnings. The company provides weather data to billions of people and serves more than half of the Fortune 500 companies.