Go-to-Market & Industry Marketing Manager

The role

The Go-to-Market & Industry Marketing Manager supports the execution of go-to-market strategy across priority industries and strategic growth initiatives. This role develops industry-specific messaging, customer stories, sales enablement materials, and marketing programs to accelerate enterprise growth.

What you will do

• Support execution of go-to-market programs across priority industries.
• Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.
• Create industry landing pages, webinars, campaigns, and nurture programs.
• Support industry-specific product launches and commercialization initiatives.
• Conduct customer interviews, market research, and competitive analysis.
• Monitor industry trends, customer needs, and competitive positioning.
• Translate market insights into messaging and campaign recommendations.
• Develop sales plays, battle cards, presentations, and enablement materials.
• Partner with Sales and Business Development to support strategic account planning.
• Execute industry webinars, customer panels, and thought leadership initiatives.

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles.
• Experience developing customer-facing marketing content and sales enablement materials.
• Strong understanding of enterprise buying processes and customer journeys.
• Excellent written communication, presentation, and storytelling skills.
• Experience managing multiple cross-functional projects simultaneously.
• Strong analytical skills to translate customer and market insights into marketing programs.

Nice to have

• Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions.
• Experience working with CRM and marketing automation platforms such as HubSpot.
• Familiarity with AI-powered productivity and content development tools.
• Experience supporting webinars, conferences, customer advisory boards, or executive events.
• Experience working with vertical marketing programs and enterprise sales organizations.

About the company

AccuWeather is a source of weather forecasts and warnings used by over one billion people globally. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.