Accuweather
Senior Product Manager
State College, PA; Wichita, KS; or Remote. Posted a month ago
The role
The Senior Manager, Digital Subscriptions will grow subscription offerings across mobile, web, and connected platforms. This role defines the roadmap for digital subscription services to drive audience growth and revenue.
What you will do
- Define and execute end-to-end product and go-to-market strategies for digital subscription offerings.
- Conduct assessments of Total Addressable Market, customer segmentation, and needs analysis.
- Develop pricing models and packaging strategies.
- Collaborate with design, engineering, marketing, sales, operations, and business development teams.
- Monitor market trends, competitive landscape, and emerging technologies.
- Build and maintain financial models to support decision-making and forecast performance.
- Analyze user behavior and business performance using quantitative and qualitative data.
- Provide product insight for partnership and audience acquisition opportunities.
- Communicate strategic recommendations and performance updates to senior leadership.
Required qualifications
- 7+ years of experience in digital product management.
- At least 5 years developing and executing go-to-market strategies.
- Bachelor's degree in Business, Engineering, Digital Media, or related field.
- Proven success in managing consumer-facing digital subscription products across multiple platforms.
- Deep understanding of the digital subscription ecosystem and associated business models.
- Experience across product marketing, pricing, sales enablement, and communications.
- Strong strategic thinking, analytical rigor, and creative problem-solving abilities.
- Demonstrated experience in cross-functional leadership and stakeholder management.
- Exceptional communication and presentation skills.
- Skilled in financial analysis and scenario modeling.
- Ability to interpret complex business documents such as financial statements and legal agreements.
Nice to have
- MBA
About the company
AccuWeather is a source of weather forecasts and warnings used by billions of people globally. Its consumer digital platforms include AccuWeather.com and the AccuWeather app.